The vision of Brandhoek
What happens when a wild animal sits on a sofa?
Something foreign enters a familiar space.
Something that was outside is suddenly inside.
And at that moment, the perspective shifts.
A sofa is more than just a piece of furniture.
It is the symbol of our retreat, our comfort zone, our possessions.
Here we feel safe, here our private life begins.
But Brandhoek focuses precisely on the place where people feel most at home.
Because what if nature returned – not outside, but right into our living room?
When the elephant, the rhinoceros, or the pelican takes its place, where would we normally sit?
Then something unexpected happens: We suddenly see the world from a different perspective.
Brandhoek doesn't just show animals on sofas.
Brandhoek shows encounters.
Between civilization and wilderness. Between control and freedom. Between possession and loss.
It serves as a reminder that we once suppressed nature – and that it is now returning, quietly and naturally.
Not aggressive, not threatening, but simply there.
Just like she always was.
Each work poses a quiet question:
Who is actually visiting us here?
Brandhoek wants to raise awareness.
Not with a raised index finger, but through beauty, irritation, and silence.
Because only when something beautiful disturbs our peace do we begin to feel.
Each sofa represents the human habitat, and each animal represents the world we should preserve.
And it is precisely in this encounter – where both worlds overlap – that the space is created in which reflection begins.
Brandhoek is not a decoration.
It is a space for reflection.
A silent plea for respect, balance, and mindfulness towards all living things.
Brandhoek
Brand Mewis is a German designer and entrepreneur.
For over two decades, he has been developing projects at the intersection of design, architecture, and material culture – always with the aim of making new perspectives visible in the familiar.
Mallorca is his home, South Africa his inspiration, Burning Man his reset.
His works arise from clarity, attitude, and the courage to see things differently.
Brandhoek is the brand. Brand Mewis is the name behind it.