1. What is Brandhoek?
Brandhoek is an international fine art brand that showcases wildlife in iconic interior scenes – a fusion of nature, design and photography.
Each piece is produced, limited, and certified in Germany.

2. How did Brandhoek originate?
The idea originated from a series of photographic experiments to show animals in human habitats.
Since 2021, it has become a brand that combines art and design.

3. Who is behind Brandhoek?
Artist and founder of Brand Mewis – Creative Director, photographer and designer – develops each work from the first draft to the final edition.

4. What does the name “Brandhoek” mean?
Brandhoek is a neologism – created from sound, feeling and origin.
The name unites two worlds:

“Brand”, which is also the artist’s first name, comes from the Old High German word brant and symbolically represents light, energy and inner ardor – the creative fire that moves everything.

“Hoek”, from Dutch and Afrikaans, means corner, place, angle – a quiet space where something is created.

Thus Brand + Hoek came into being – for him a fictional place between continents, between architecture and wilderness, between stillness and movement – ​​a place of burning beauty.

5. What makes Brandhoek unique?
Brandhoek combines photographic precision with aesthetic tranquility and a clear message: wilderness belongs in our consciousness, not just in museums.

6 Are these photographs or digital compositions?
Both – the basis is real photographs, which are combined compositionally in such a way as to create a photorealistic spatial illusion.

7. Are the scenes real photographs or are they composites?
The animals are photographed in real life, the interiors are digitally reconstructed. The final result looks like a single camera shot (Orthographic Hard Lock).

8. What meaning lies behind the motifs?
Each animal represents a feeling or a memory – tranquility, strength, vulnerability – and raises the question of how we deal with nature and places of retreat.

9. Are there any themed series or collections?
Yes, each series has its own theme and color concept – from African wilderness to the North Sea stillness or architectural editions.

10. How long does it take to create a work of art?
Between four and twelve weeks – depending on the complexity of the scene.

11. Are there any descriptions of the works or background texts for the images?
Yes, each work receives a brief description of its meaning, the animal species, and the source of inspiration.

12. How are the works created technically and artistically?
Each of Brandhoek's works emerges from a multi-layered, image-architectural process in which classical photography and digital craftsmanship merge into a new form of visual precision.

The basis is real wildlife footage, supplemented by carefully selected interior and material studies.

Spaces, lighting conditions and proportions are first sketched, colored and planned compositionally – similar to the work of a stage or lighting designer.

Professional image editing and lighting simulation programs are used in the development process.
Each scene is built up in numerous layers: color temperatures, shadow gradients, textures, reflections and light axes are set with millimeter precision.

This process includes retouching, tonal adjustment, color calibration and digital exposure correction – a manual fine-tuning that can take days or weeks.

The result is not a digital accident, but a precisely constructed composition with the clarity of a photograph and the depth of a painting.

Brandhoek understands digital tools as instruments of a modern studio – they enable a visual language that is technically precise, technically masterful, and emotionally completely controlled.

This is how the characteristic Brandhoek atmosphere is created: visually perfect, calm, balanced – and built in every detail.

13. How many new works are created each year?
Brandhoek works in rhythm with the seasons.
Four editions are produced each year – each appearing like a chapter of an ongoing narrative.

The winter edition opens in February/March, characterized by muted colors, North Sea light and the clarity of the space.
In May/June, a cycle full of energy, dust, sun and movement follows.
September belongs to textures, wood, stone, early light.
The Cosmopolitan edition is released at the end of the year, in November/December: urban interiors, metropolises, modern elegance.

This is how each work is created: strictly limited, museum-quality, and thematically linked – a balance of continuity and surprise.
Brandhoek understands art as a cycle of the year: a recurring dialogue between nature, space and form.

14. How can one be informed about new works?
Via the newsletter on brandhoek.com or via hosts in the various countries (e.g. Ibiza, Mallorca, South Africa).

15. Is Brandhoek a gallery or a brand?
Both – a brand with the quality standards of a gallery and the self-image of an art project.

16. Is there a permanent gallery or exhibitions?
Brandhoek works with temporary exhibitions and private previews in different countries, not with permanent gallery spaces.

17. Is it possible to meet the artist in person?
At preview events or by invitation.

18. Is it possible to receive a work with a personal dedication?
Yes – upon request. The item will be personally shipped with a Hahnemühle certificate of authenticity.

19. What does the guiding principle “It is not decoration. It is a space for reflection” mean?
Brandhoek's works are not only meant to be beautiful, but also to stimulate reflection – on value, responsibility and silence in space.

20. Are there any collaborations with museums or design houses?
Yes – regularly with interior designers, hotels and curated exhibition formats. Each collaboration is agreed upon individually.

21. Collaborations & Professional Access

Brandhoek collaborates internationally with architects, designers, galleries, hotels and brands that consciously design spaces and understand aesthetics as an attitude.

Every partnership is created through dialogue – with a focus on light, effect and atmosphere.

22. Four ways of collaborating

– Design Partnerships – for architects, designers & interior projects
– Gallery Agreements – for Galleries & Art Spaces
Hospitality Displays – for Hotels, Restaurants & Member Clubs
– Corporate Acquisitions – for companies